Welcome Little One. A bright and cheerful new baby card with vaguely midcentury inspired flower illustrations to give a warm welcome to the new tiny human. Playful, retro typography adds to the overall vintage vibe.
My Darlin' is a Brooklyn-based paper goods studio cultivating nostalgia, romance, and mystery through their art and ephemera. Color + pattern + typography are their building blocks. They design greeting cards, art prints, and gift wrap that romanticize the everyday moments through a contemporary but playful design aesthetic that simultaneously evokes a sense of nostalgia. A love for bold colors, playful typography, vintage novelty prints, abstract pattern play, and a susceptibility to love at first sight are at the heart of the brand. The founder and owner, Priyanka Batra, an Iowan by-way-of India and the U.K. is a recovering eBay addict who loves eggs, wishes she was vintage shopping but is probably negotiating with her toddler.
